Shopper Strategies That Convert Consideration Into Purchase

Well beyond “perimeter shopping,” Centra360 understands how shoppers behave, what motivates them to buy, and what motivates them to love your brand. From traditional methods like in-store sampling and checkout programs, to more innovative, emerging applications – we reach shoppers in the store and out. And because we’re an integrated agency with multiple offerings, we think of shopper marketing as one piece of an ecosystem. We’ll identify the best solutions to accomplish your goals – and not try to “force fit” your brand into a single solution. Finally, your brand will truly benefit from our size and reach. Our highly experienced teams have deep relationships with retailers, offering insight that’s hard to find elsewhere. And we’ll assemble your team based on your needs – so you’ll get the right level of service at the right price to ensure greater ROI.

Reaching Shoppers
at Every Touchpoint

Shopper marketing isn’t linear. That’s why we target consumers at every turn, through mobile, in-store and non-traditional methods.

OUTSIDE THE STORE

Engaging consumers before they enter the store through digital, apps and print, out of-store demos, recipes, circulars and FSIs and social media.

INSIDE THE STORE

Reaching consumers inside the store through circulars, cross-category merchandising, signage, sampling, mobile apps, instant rebates and at checkout.

BEYOND THE STORE

Keeping the relationship going through high-value coupons and branded recipe books, Catalina bounceback couponing, social media polling and influencers who create buzz.

Do Rebates Work?

Coupons and rebates have evolved to fit
in with the digital world

Don’t just take our word for it…

See how we engaged shoppers and built equity through multi-channel marketing campaigns for Foster Farms, the #1 poultry brand on the West Coast.